The Follower by Kate Doughty (due to be published 23.3.2021)

The Follower is a YA story that follows the story of teenage triplets, Cecily, Amber and Rudy Cole. They are the personalities that front the family’s social media influencer account about house flipping. They take on multi million dollar makeovers, live-streaming and photoshopping their way to sponsorships that increasingly become needed due to the family finances. The majority of followers (The Cole Patrol) are in awe.

The triplets each had their own “thing” on social media. Cecily does make up and wanted to delve into the chemicals and science of the make up. Amber has been relegated by mum to the behind camera operations, despite wanting to promote her plus size fashion tips and Rudy has become the “host with the most”, when all he wants to do is investigate and dabble in his music.

But all is not as “prefect” as it seems, both on social media and in their lives. The triplets are increasing fed up with their mother’s control of their output (mainly due to financial pressures) and the never ending need for the perfect shots to up the follower count.

When they take on a house in the New York suburbs that has been empty for a few years after a suicide, the locals are none too happy and neither is one particular follower. This is when things start to totally unravel for the Cole family.

The Follower posts messages to their account warning them off “my house”. The family ignore these until strange things start to happen. Items are moved or disappear, doors are locked that were previously open, shadows are seen, footsteps heard…but no solid evidence. The normally encouraging and cheerleading followers start to take notice of The Follower’s postings and accuse the Coles of fake news and faking accidents for internet hits, turning against the family.

I wanted to tell them to stop posting, but like all horror stories, characters always do things we all know would be sensible not to.

The incidents become increasingly life threatening but are difficult to prove to the police. Rudy takes on his own investigation, with the support of his sisters and a couple of local teenagers they have befriended. This just increases the rage of The Follower.

The tension builds during the story, clues lead in a range of different directions until the final, slightly bemusing denouement. I felt there were not enough hints earlier in the story to have possibly worked out who The Follower was. However, the explanation added to the depth of the back story. There is no final “happy” ending…we are left wondering what will happen next.

There are some difficult themes in this book: loss, disfigurement, stalking, death, suicide, as well as the overarching theme of social media portrayal of life vs reality (lies vs truth?), which leads the narrative and is very uncomfortable at times.

There are some follower posts between each chapter, on a background of a shadow (The Follower). These add to the creepiness of the story. I noticed that the shadow is not always in the same place, which added to my unnerved feeling.

Cover and other illustrations are by Hana Anouk Nakamura.

This is a story loosely based on an ongoing true story. It is deeply unsettling.

Thanks to NetGalley and Amulet Books/ABRAMSbooks for an eARC.

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